Grant Lawson

Grant Lawson

Grant Lawson is a marketer, consultant, and coach with his current focus being the lead crowdfunding strategist at InventureX .

He attended California State University, Northridge where he acquired a B.S. in Computer Science. His expertise lies in product development and crowdfunding.

What is your hobby?
I like to perform different writing exercises to encourage the free flow of thoughts and ideas. I can put the best ideas to work. It helps me to pinpoint exactly what I want to execute.

How did you get started with this hobby? What inspired you?
I drew the conclusion that some of the most successful people in the world are authors, readers, or both. It’s less of a hobby and more of a way of life. The combination of being a writer and an avid reader is one of the ways that I can ensure my continued success. I’d like to think of myself as a machine that acquires and disseminates knowledge. I got started with this hobby because I needed a way to churn out ideas that solve problems. To validate that a product development idea is good, I take the best ideas I’ve written and discuss them with potential customers.

What inspired you?
I’m inspired by the work of some of the world’s greatest thinkers and writers. I also get inspired by the products that I’m grateful to have. I think “What is it that makes me grateful for this?”, and “How can I create products that other people are grateful for?”

Tell us what you love about it.
I love writing as a creative expression because I can have fun while being productive. That’s the sweet spot-working without making it feel like work. Writing allows me to access the imaginative part of my brain. I can take a break from being technical and logical. Also, there is something therapeutic and relaxing about it. I feel like a more balanced person once I’ve written that day or delivered some of my creative material to my video team at StudioX.

Are there any groups you’re part of or events that you attend related to your hobby?
Yes, Toastmasters. Being that I’m in product development, I often have to relay thoughts and concepts to other people. I’m a member of this speaking group to keep my communication and presentation skills refined.

Have you had to invest in equipment and if so, please share some of the things you’ve bought.
I mainly invest in tools that augment my current marketing stack of tools. I have benefited from using tools like Clickfunnels, Crazy Egg, and wireframing tools. I use Aha! For product roadmapping and IdeaScale to gather opinions and gain feedback.

Where do you buy most of your supplies?
The vast majority of the tools I need to complete my work are online. Primarily, crowdsourcing occurs online. Therefore, the things that I need to get the job done can be found there as well.

Are there any good books for beginners?
Absolutely. You should be reading no matter what your level of acuity is. For marketers, I recommend Crushing It by Gary Vaynerchuk. I also recommend The Four Agreements by Don Miguel Ruiz.

How has this changed your life?
These books have taught me the crucial steps to take in order to build a thriving personal brand and maintain the motivation to achieve.Is far too easy to be thrown off of your path in life, even with an established direction and approaching goal. These books help me maintain the right state of mind to continue being a standout leader.

What advice do you have for others starting out with this hobby?
If you want to write or be a marketer, just do it. You can study something forever, you can have a mentor for years, but it all comes down to the moment doing. Set a clear goal and start going for it 100 miles per hour. No matter what your skill level is, as you continue to “Do”, you will get better. If you’re having trouble getting started, simply do something today and you’ve already begun. Approach each day with the mindset that you’re going to do 1% better than you did yesterday.

Are there any other hobbies you have?
I enjoy the adrenaline rush that comes along with working out. I’m not much of a runner, I prefer bodybuilding. I like to push myself to physical limits and lift as much as I can. It’s extremely encouraging. No matter what activity I do after I workout, I feel like I can dominate and conquer it.

Since 2012, InventureX has been helping clients jumpstart their journey into entrepreneurship. And since then, Lawson has continued to collaborate with innovators. The present and future of InventureX are looking bright with great reviews and positive chatter from seasoned entrepreneurs.